TAME THE
BEAST
A MONSTER MOVIE THEMED BARBERSHOP COMMERCIAL
DIRECTOR'S TREATMENT
BY MICHAEL LEON
(The following web page is a proposal comprised of images and references not produced by Michael Leon)
THE PITCH
"TAME THE BEAST" is a horror/comedy 60 second spot that combines the worlds of hipster barbershops with vintage monster movies for an engaging and nostalgic experience that will attract young male customers!
(will include 10 sec, 15 sec, and 30 sec cut downs)
HERE'S THE GIST...
"When a vicious werewolf enters a barber shop, the barber quickly sits him down and shears off his hair, leaving behind a handsome bearded gentleman...
...and just when you think its over, the Gill Man enters! But sorry bud... we just do hair here."
This spot will be shot like a cinematic movie (cinematography, editing, acting, "the whole 9 yards.") and is meant to be a fun and thrilling short to go viral and be shared with friends, putting more eyes on your business.
THE SCRIPT
"DON'T LET YOUR HAIR GO WILD...
...TAME THE BEAST."
PRODUCTION DESIGN
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TONE & CINEMATOGRAPHY
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THE CAST
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ABOUT THE DIRECTOR
MICHAEL LEON
MICHAEL LEON is a writer director for commercials, films, and music videos. Under the production banner DuskHouse, Michael wrote, produced and directed the short films In the Dark & Stillborn. During his time at CBS4 Miami, he directed, filmed, and edited various commercials for clients such as Miccosukee Resort & Gaming, Baptist Health, AvMed, Low Vision Institute, University of Miami, Broward Health, Florida Spine Specialists and more.
Michael's style originates from his love of monster movies, blockbuster visual effects, vintage & nautical items, fantasy stories, 80s pop culture, & neon styled photography. Combining these elements, Michael aims to deliver nostalgic and engaging content that will attract young audiences.
CHECK OUT HIS PREVIOUS WORK
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